DineEquity Inc. said it will “push the reset button” on plans for Applebee’s with a comprehensive reassessment of the brand this year. In a call with Wall Street analysts, Julia Stewart, DineEquity’s chair and chief executive, said the company will take time this year to focus on being “bolder than ever” about differentiating Applebee’s, which was acquired in 2007 for about $2 billion. Over the past five years, DineEquity has completed the ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!
Questions about your account or how to access content?