The need for speed in new product rollouts has given way to a push toward premium as operators look to cut through the competitive clutter of countless limited-time offers and menu additions. From guacamole at Subway and flatbread sandwiches at Wendy’s to pork chops at Krystal and brioche French toast at IHOP, operators are incorporating ingredients of higher quality to lift new selections from the small print of menu news to the headlines and to appeal to the increasingly ...

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