When Ype Von Hengst wanted to give the kids’ menu at Silver Diner a healthful bent, the co-founder and executive chef didn’t turn to white-coated R&D experts, trendwatchers or even parents. Instead, he went straight to the source, conducting tasting sessions with 31 diners ages 5 to 12. After listening to the young diners’ reviews of a dozen or so items, the 14-unit chain launched its new kids’ menu with more than 20 new entrées last April. The menu ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!