Simple ideas sometimes yield the most significant breakthroughs. But ideation and execution are often different beasts, and such is the story of the wildly successful rollout of Taco Bell’s Doritos Locos Tacos. That until 2010 no one had the idea to flavor the Irvine, Calif.-based Yum! Brands Inc. subsidiary’s standard corn taco shells with Doritos Nacho Cheese powder surprised even the 5,700-unit chain’s chief executive, Greg Creed. MULTIMEDIA Doritos Locos ...
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