TGI Fridays began offering Monday “Endless Appetizers” for $10 per person in a promotion that runs through Aug. 24.
The Carrollton, Texas-based casual-dining operator said dine-in guests at participating U.S. restaurants can choose one appetizer from a list of the restaurant's most popular starters and receive unlimited servings of that same appetizer during their visit.
Appetizers in the promotion include Loaded Potato Skins, Garlic and Basil Bruschetta, Mozzarella Sticks, Boneless Buffalo Wings, Tuscan Spinach Dip, Crispy Green Bean Fries and Seared Pot Stickers.
"'Endless Appetizers for $10' is our way of reminding guests how Fridays delivers on our promise of great food, great service, great value and great fun,” said Ricky Richardson, president and chief operating officer for TGI Fridays USA, in a statement.
Richardson was unavailable for an interview, but Brian Gies, chief marketing officer at Fridays, told USA Today that sharing of the deal appetizers would be discouraged.
"At the end of the day, our servers aren't policemen," Gies said. "We're not going to slap someone's hand if they reach over and share someone else's mozzarella sticks."
TGI Fridays’ all-you-can-eat appetizer offer comes as casual-dining restaurants continue to seek ways to build traffic as more customers have turned to fast-casual competitors.
During the recession, many casual-dining brands turned to two-for-one entrée offers. And more recently, the bigger brands like Applebee’s Neighborhood Grill & Bar, Chili’s Grill & Bar and Olive Garden have offered menus where customers can customize and mix-and-match entrée offerings and buy upgrades to proteins or additional portions.
The nearly 50-year-old TGI Fridays brand is in the process of being sold by longtime-parent Carlson to private-equity firms Sentinel Capital Partners and TriArtisan Capital Partners, a deal that is to be completed this month. Minneapolis-based Carlson also owns more than 1,340 hotels, including the Radisson brand.
TGI Fridays, founded in 1965 in New York City, has more than 900 restaurants in 60 nations.
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