Last summer saw the U.S. turning the tables on the British with an invasion all of its own. July 2013 marked the U.K. launches of two U.S. burger brands: Five Guys Burgers and Fries and Shake Shack. This was both brands’ first foray into the U.K., and they were opening in London on consecutive days — just a five minute walk from one another in Covent Garden. The so-called “burger wars” had begun. In 2012, the U.K. burger market was worth $4.55 billion, with more than ...
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