If new TV commercials from Little Caesars, Wendy’s and Sonic feel familiar, then those restaurant chains have succeeded in leveraging either nostalgia or more recent equity from effective ads to create marketing campaigns that stand out, experts said. Each of the brands has chosen to reprise different elements from previous campaigns: Little Caesars this week brought back its “Pizza! Pizza!” tagline and cartoon character; Wendy’s reused its “Where’s the ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

 

Attention Print Subscribers:  While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!

Already registered? here.