Yum targets Chick-fil-A with concept unit in Texas (Advertising Age) Yum Brands Inc., parent to the KFC chicken chain, is testing a new restaurant concept called Super Chix that is scheduled to debut this week in Arlington, Texas. The limited menu consists of a chicken sandwich, chicken tenders, fries, drinks and frozen custard. Industry observers say that the move — and particularly the signature chicken sandwich — takes direct aim at competitor Chick-fil-A. —Marcella ...

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