McDonald’s sets up shop in Silicon Valley (Ad Age) McDonald's is setting up shop in the tech community epicenter of Silicon Valley. The company's new outpost in San Francisco is the brainchild of McDonald's chief digital officer Atif Rafiq. Rafiq said the San Francisco office will enable the burger brand to better attract and recruit digital talent, buttress business development and provide the company "a way for us to be more plugged into the flow of ...

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