A look at Taco Bell’s menu innovation process (Bloomberg Businessweek) To create new products like the Waffle Taco, the centerpiece of this year’s breakfast menu launch, Taco Bell winnows down about 4,000 to 4,500 menu item ideas to about 300 to 500 products that will reach a test market in front of actual consumers. Ultimately, about eight to 10 menu items make it to Taco Bell restaurants systemwide each year. Menu and marketing executives at the Irvine, Calif.-based chain said ...
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