Pizza Patron might be on to something new with its upcoming promotion that encourages customers to speak Spanish, but brands have been using the language in campaigns that target the fast-growing base of Hispanic consumers for some time. Here’s a look at some recent, memorable marketing campaigns that use Spanish, English or a combination of both. Taco Bell's “Yo Quiero Taco Bell” This Yum! Brands division made a big thing out of the little Chihuahua’s “I want ...
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