Applebee’s Neighborhood Grill and Bar is searching for a new creative advertising agency, chain officials said Monday. The casual-dining chain, which spends more than $100 million annually on advertising, said it hired Morgan Anderson Consulting to conduct a comprehensive review of its creative advertising program. For the past five years, the 2,000-unit Applebee’s has worked with New York-based McCann, which has been invited to participate in the review, officials ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!