Applebee’s Neighborhood Grill & Bar found itself in a tough situation last week when a franchisee group’s multiplatform digital ad campaign ran at cross-purposes with corporate branding plans. VIDEO Life Is Better Shared: The Roost Life Is Better Shared: Tweet Beat Life Is Better Shared: Pintastic RELATED • Applebee's sells 33 locations to franchisee • Casual-dining chains build momentum • More restaurant industry ...
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