Burger King has picked McGarryBowen as its new U.S. ad agency of record, the chain said Wednesday. The firm replaces Crispin Porter + Bogusky, which had been Burger King’s lead ad agency for seven years and was behind dozens of commercials featuring chain mascot The King. McGarryBowen, whose clients include Disney, Verizon and Reebok, will be responsible for Burger King’s general market and multicultural marketing, the Miami-based chain said in a statement. “During the ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!
Questions about your account or how to access content?