Buffalo Wild Wings is hoping to stave off a possible sales-damaging dilemma by asking viewers to take a stand against the National Football League lockout. The 740-plus-unit casual-dining chain is debuting TV spots during March Madness basketball games containing a tag requesting that viewers help to “save our season” by visiting the brand’s Facebook page and adding their names to the online petition. The current work stoppage and standoff between the league and the NFL ...

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