When Jonathan Muhtar joined Captain D’s Seafood Kitchen as its new chief marketing officer in late November, he began reformulating the brand’s marketing plans in the wake of two big events: the selection of TM Advertising as its agency of record and the acquisition of 65-unit Grandy’s Country Cookin’. Muhtar, who most recently was vice president of global marketing and innovation at Burger King, primarily is focused on refining the systems and processes for ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!
Questions about your account or how to access content?