When Jonathan Muhtar joined Captain D’s Seafood Kitchen as its new chief marketing officer in late November, he began reformulating the brand’s marketing plans in the wake of two big events: the selection of TM Advertising as its agency of record and the acquisition of 65-unit Grandy’s Country Cookin’. Muhtar, who most recently was vice president of global marketing and innovation at Burger King, primarily is focused on refining the systems and processes for ...
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