Caribou Coffee returned to television this week with its first broadcast commercial since 2010. The 30-second spot depicts Caribou customers savoring life while camping with family and friends. It carries the slogan, “Life is more than coffee; that’s why there’s coffee.” VIDEO Caribou Coffee's "Life is" ad RELATED • Caribou Coffee: Drop in K-Cup sales hurts 3Q revenue • Caribou to go private in $340M buyout • More ...
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