With television viewers thinking about eating better and saving money during the first few months of the year, LongHorn Steakhouse and its casual-dining peers benefited and broke through with their commercials, according to a first-quarter study from Ace Metrix. For the study, Ace Metrix calculated an Ace Score, a proprietary measurement of how persuasive and watchable consumers rate commercials, for hundreds of brands. The Mountain View, Calif.-based advertising research firm found ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!

Questions about your account or how to access content?

Contact:Desiree TorresDesiree.Torres@penton.com

Already registered? here.