Checkers Drive-In Restaurants has been “on a tear” during the past couple of years, according to chief executive Rick Silva. And that upward trend was only bolstered by Silva’s February appearance on the television program Undercover Boss. When the show re-aired in September, Silva said his Mobile, Ala.-based chain continued to see the boost. According to estimates, his appearance on the show was equal to about $20 million in advertising. And because all of ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!
Questions about your account or how to access content?