The Counter will debut a fast-casual burger concept with a Chipotle-like service line in Los Angeles later this month. The new concept, dubbed Built Custom Burgers by The Counter, will borrow from The Counter’s casual-dining menu options. But instead of ordering tableside with a clipboard, guests will be able to build their own burgers as they walk a service line. “It’s everything you love about The Counter, but with a fast-casual format,” said Jeff Weinstein, ...
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