Dairy Queen is tapping its Orange Julius subsidiary to further establish its presence in the smoothie market. The frozen treat chain said that it will offer juice drinks and yogurt-based smoothies at all of its more than 4,000 North American locations by early next year. “We are looking to shake up not only the $3 billion smoothie category in the U.S., but also our competition,” Barry Westrum, executive vice president of marketing for American Dairy Queen Corporation, said ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!

Questions about your account or how to access content?

Contact:Desiree TorresDesiree.Torres@penton.com

Already registered? here.