Chain the latest to embrace webisodes in marketing
Family-dining chain Denny’s introduced an online video series Monday, joining a growing number of restaurant brands that are using online channels like “webisodes” and podcasts as marketing tools. “Always Open,” which plays off Denny’s new advertising tagline, “America’s diner is always open,” is an unscripted series of three-minute interviews that take place in a booth of a real Denny’s restaurant. The spots feature comedian David ...
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