Giving the restaurant industry phrase “drive traffic” new meaning, Denny’s has launched a location-based smartphone app for its new 50 State Challenge marketing campaign. The Spartanburg, S.C.-based family-dining chain released the app and kicked off the 50 State Challenge to promote its Tour of America menu offered for the summer. Customers are invited to “check in” on the mobile app whenever they visit a Denny’s location, and in return, they'll ...

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