Identifying a brand and communicating that clearly and concisely to consumers helps restaurants build business, panelists said Sunday at the Southwest Foodservice Expo in Dallas. RELATED • New Fazoli's food truck to tour U.S. • New Pizza Patron promotion spurs controversy • More restaurant industry marketing news Executives from Fazoli’s, Pizza Patron, and Quaker Steak and Lube shared their insights on a panel titled “Who Do You Think You Are?: A Branding ...

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