Following up on a third-quarter study of Facebook engagement for the restaurant industry, social-media software and consulting firm Expion identified The Cheesecake Factory, Taco Bell and Texas Roadhouse as among foodservice’s most consistent promoters on Facebook. Mike Heffring, chief strategy officer of Raleigh, N.C.-based Expion, said those brands showed a better understanding of “smart social” practices, favoring quality over quantity in their posting and typically ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!
Questions about your account or how to access content?