The freebies keep on coming this summer as Moe’s Southwest Grill, the Atlanta-based fast-casual burrito chain, prepares to give away a free six-ounce cups of queso to customers later this month. Moe’s Free Queso Day — scheduled for July 20 — is just the latest “giveaway” promotion to be launched by operators looking to create a buzz, build sales, garner some media attention and thank customers. Brands such as Chick-fil-A, 7-Eleven, Tropical Smoothie ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

 

Attention Print Subscribers:  While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!

Already registered? here.