Trying to calculate a straight return on investment for social media based on traffic and sales following a Facebook or Twitter campaign misses the point and could neglect meaningful measurement of engagement metrics, restaurant marketers said. RELATED • Pei Wei counts down to Sriracha Chicken debut via social media • Taco Bell tops Expion ranking of engaging Facebook posts • More restaurant industry social media news Jersey Mike’s Subs and Hard Rock ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!
Questions about your account or how to access content?