Looking to differentiate the Hooters concept at a time when other “breastaurant” chains are expanding, the new leadership team at the Atlanta-based chain launched a brand refresh this week that seeks to upgrade its service, menu and marketing. Called “Hooters 2.0,” the brand augmentation kicked off with a new ad campaign sporting a new tagline, “Feed the Dream,” and positioning Hooters as a place to celebrate any day or occasion. Hooters will remodel ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!