The Hot Concepts awards are given each year by Nation’s Restaurant News to young, growing chains that embody the perseverance and entrepreneurial spirit of the restaurant industry. Here, we profile one of the four 2012 Hot Concepts award winners. The traditional American ice cream truck has evolved, and it’s not relying on the tinkling notes of “The Entertainer” or “Turkey in the Straw” to attract customers’ attention anymore. These days ...
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