Restaurant operators are continuing to look for ways to tap into the wallets and loyalty of the Millennial generation. Entertainment brands MTV and VH1 are providing insight into the growing demographic market with extensive research on the estimated 80 million U.S. citizens born between 1980 and 2000. Danniele Meglen, director of ad sales research for the music group of Viacom Media Networks, parent to the MTV and VH1 networks, said the best way to successfully capture the ...

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