KFC has continued its strategy to introduce snack products through integrated marketing campaigns with the launch of Dip’ems, a repackaging of its Extra Crispy chicken tenders with a sauce lineup featuring three new varieties. VIDEO Watch an ad for KFC 's new Dip'ems RELATED • KFC partners with Comedy Central on new web series • Yum's new menu items spur optimism • More restaurant industry marketing news The tenders will ...
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