Recent menu introductions helped some quick-service chains improve their brand perceptions among health-conscious consumers, according to a new YouGov BrandIndex report. With the rollout of the McWrap at McDonald's and the Flatbread Grilled Chicken at Wendy's, the brands may have made positive inroads with quick-service customers who consider themselves to be in excellent health, although the chains would require long-term menu innovation and marketing to sustain the improvement, ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!