Recent menu introductions helped some quick-service chains improve their brand perceptions among health-conscious consumers, according to a new YouGov BrandIndex report. With the rollout of the McWrap at McDonald's and the Flatbread Grilled Chicken at Wendy's, the brands may have made positive inroads with quick-service customers who consider themselves to be in excellent health, although the chains would require long-term menu innovation and marketing to sustain the improvement, ...

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