The Melting Pot officials say that the brand's recent participation in a new TV show on A&E, titled “Be The Boss,” provided a social media and image boost for the brand. Although it’s too early to measure its economic impact, reactions to the show, which aired on Dec. 9, have been extremely positive from both guests and franchisees, said Bob Johnston, chief executive at Front Burner Brands, The Melting Pot’s parent company. “Obviously we’re ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!