Pizza Factory is working to reduce operational costs and drive additional guests into its stores through TV commercials and direct mail, among other strategies, according to the chain’s new co-owner and chief executive. Mary Jane Riva became president and chief executive of the Oakhurst, Calif.-based pizzeria chain in September after she and her husband, Bob Riva, acquired the Pizza Factory Inc. franchising system from founders Daniel and Carol Wheeler and Ronald Willey. Terms ...

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