Fast-casual Newk’s Express Café is morphing into Newk’s Eatery in a rebranding that launched in the first quarter and has emerged full-fledged at a new franchise unit in Plano, Texas. In addition to the tweaking of the name, the 52-unit chain’s rebranding includes a new logo on signage, printed items and marketing materials, according to the Jackson, Miss.-based company. The change marks the first revamp to the brand’s name and look since the original ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?