NASHVILLE Tenn. Casual-dining chain O’Charley’s has launched a new TV campaign focusing on the restaurant’s soft rolls as the starting point to an enjoyable meal. The campaign, created by The Buntin Group of Nashville, depicts people in embarrassing, yet humorous, situations who find relief with a basket of the rolls. In one spot, a woman loses her dress when it gets caught in an escalator. She covers herself with shopping bags, and a hand holding a basket of rolls suddenly appears. ...
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