The more diners know about their seafood, the more they’ll order. That’s the theory behind the increasing practice of including seafood's point of origin on restaurant menus. Two years ago Shari’s Restaurants, a seafood chain with 98 units in the Pacific Northwest, began including on its menu the point of origin of its Cedar Plank Pacific Salmon, and the item has been a best-seller ever since. RELATED • Roe elevates everyday restaurant menus • ...
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