Pei Wei Asian Diner has lit the fire under its websites and other digital platforms to create social media sizzle around its Oct. 8 debut of Sriracha Chicken. RELATED • P.F. Chang’s debuts Pei Wei Asian Market • P.F. Chang’s Federico named 2012 Norman Award winner • Visit's social media resource Using video and photographs on its special Sriracha Chicken website and backing that up with social media and in-store digital menu board ...

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