In its first significant move under new ownership, Quiznos this week launched a new “Better Than Ever” menu and branding campaign to help revitalize the sandwich chain’s positioning. The goal of the rebranding is to differentiate the sandwich chain with better ingredients and unique flavors, according to the company. “We’re going after high-quality ingredients, more meat in our sandwiches and unique Quiznos’ recipes, which was really what the company was ...
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