Red Mango has tapped into an Internet viral sensation, the feisty pseudo-documentary honey badger YouTube video, and turned it into its first, social-only flavor. RELATED • Red Mango to open unit in supermarket • Red Mango makes push into Mexico • More restaurant industry marketing news Red Mango is promoting the “Honey Badger” flavor through social media marketing only, using the platforms of Facebook, Twitter, Pinterest and Instagram. In-store merchandising is ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?