Chuck E. Cheese’s updated namesake mascot gained a new look and a guitar when he made his July debut, but a new “E-Score Character” report from E-Poll Market Research found that he lost some appeal with children and their parents. E-Poll’s proprietary E-Score Character service ranks thousands of brand characters on 37 different personality attributes by surveying hundreds of children and their parents each month. The latest figures indicated that the new Chuck E. ...
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