Just as the season for pumpkin-pie shakes and gingerbread cookie ice cream is about to begin, new research indicates that interest in indulgent treats among quick-service customers is waning. But that doesn’t mean restaurants should stop offering indulgent treats, said a report issued this week by Sandelman & Associates, a market-share research firm that specializes in the quick-service segment. Rather, restaurant chains need to understand the varying factors that motivate ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!