Restaurant customers traded down in 2012 — from entrées down to appetizers, from bottles of wine down to glasses, and from expensive entrées down to cheaper ones — according to point-of-sale data analyzed by research firm GuestMetrics LLC. GuestMetrics analyzed more than 250 million checks at full-service restaurants. During the course of 2012, the number of entrées ordered declined by 1.5 percent, while orders of appetizers and sides grew by 2.8 ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!