Rising Roll Gourmet used to be all about lunch. But with catering now accounting for a third of systemwide sales, the fast-casual chain is expanding its breakfast and dinner options, as well as changing its criteria for site selection. “All of our catering has been typically right off of our restaurant menu,” said David Smith, chief operating officer of the chain's Atlanta-based parent company, Rising Roll Franchising Concepts LLC. But now, the company is experimenting in ...
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