Rising Roll Gourmet used to be all about lunch. But with catering now accounting for a third of systemwide sales, the fast-casual chain is expanding its breakfast and dinner options, as well as changing its criteria for site selection. “All of our catering has been typically right off of our restaurant menu,” said David Smith, chief operating officer of the chain's Atlanta-based parent company, Rising Roll Franchising Concepts LLC. But now, the company is experimenting in ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!
Questions about your account or how to access content?