Smashburger is launching its first major branding campaign after growing to 160 restaurants in just five years, marketing itself mostly through social media, local marketing and word of mouth. The fast-casual chain will make its broadcast debut with radio spots in several markets starring a new brand character, the Smashburger Burger Smasher. The campaign also incorporates the Denver-based brand’s new logo and new tagline: “Smashed fresh. Served ...
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