Sonic Corp. executives expect revised media buying will help it maintain its profit margins, which more than doubled its net income in the second quarter. Executives of the Oklahoma City-based drive-in operator who spoke with analysts Monday also indicated they are developing a loyalty program to help drive traffic for the brand. On Monday Sonic reported an increase in net income to $3.6 million, or six cents per share, in the quarter ended Feb. 28, compared with $1.7 million in the ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!
Questions about your account or how to access content?