Starbucks Coffee Company this week joined the estimated $8 billion energy drink business with the rollout of new caffeinated juices in three versions: instant mixes, ready-to-drink cans and handcrafted drinks in coffeehouse locations. VIDEO Commercial: Refreshers beverages RELATED • A look at Starbucks' tea shop competitors • Analysts react to Starbucks-La Boulange deal • More food and beverage news The Seattle-based coffeehouse chain said in ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!

Questions about your account or how to access content?

Contact:BrianGalletta(813) 627-6722Brian.galletta@penton.comorEricaNamtalov(212) 204-4361Erica.Namtalov@penton.com

Already registered? here.