With global growth as the new frontier, the Subway sandwich chain is reaching out to young people in other countries in a way that meets them where they are: online. Subway last month launched an online “business simulation” game that allows players in the 100 countries where the brand operates to build their own virtual Subway unit. The Milford, Conn.-based chain is challenging players to compete against each other to build the best restaurant by March 12. The top five ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!