Subway has earned the No. 1 spot in Vivaldi Partners’ annual “Social Currency Impact Ranking,” which includes 60 of the largest advertisers in the world, from retailers to restaurants. New York-based consulting firm Vivaldi Partners defines its “Social Currency” metric as a measurement of the extent to which people involve brands in their everyday social media activities, like sharing and posting messages, images and video. More than 5,000 people in the ...

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